Every beverage container counts on our way to 75% diversion...

In April 2010, we introduced ourselves - the Canadian Beverage Container Recycling Association (CBCRA), as the new not-for-profit association with a mandate to meet the government’s goal of recycling 75% of all beverage containers purchased by Manitobans.

CBCRA members are the brand owners and distributors of the beverages that you consume every day. These companies share a commitment to being responsible and increasing recycling rates in Manitoba.

As of August 31, 2011, CBCRA began to operate under a program plan that was approved by the Minister of Conservation. The plan details the steps required to help achieve the 75% beverage container recycling target in this province.