In 2010, beverage producers and distributors supplying into the province formed a not-for-profit organization set on meeting the Manitoba government’s mandate of reaching a 75% recovery rate of all beverage containers supplied into the province. This organization is the Canadian Beverage Container Recycling Association (CBCRA).
The Manitoba Government Regulation requires that all beverage producers supplying beverages into the province either subscribe to an established program, or implement their own province-wide recycling system that can achieve the mandated recovery rate target. We’ve worked closely with all stakeholders, ensuring that the provincial government, beverage producers, retailers, our community partners and consumers are all considered in the operation of our programs.
CBCRA operates under a program plan that was first approved by Manitoba’s Minister of Conservation on August 31, 2011. The current plan, valid until December 15, 2017, details the steps that we are undertaking to help achieve the 75% beverage container recovery target. A new Program Plan will be submitted to the Government of Manitoba in 2017.
The first program CBCRA created was Recycle Everywhere. Recycle Everywhere strives to educate Manitobans on beverage container recycling, and ensure that it is convenient to recycle empty beverage containers no matter where you live, work or play.
Recycle Everywhere promotes beverage container recycling wherever beverages are consumed, both at home and away from home. This includes Canada’s first province-wide away-from-home beverage container recycling program.
Recycle Everywhere has partnered with communities, municipalities, schools, businesses, institutions, parks, festivals and events throughout Manitoba to provide them with the best Recycle Everywhere bin for the space free of charge. Partners simply arrange for the collection of the recovered beverage containers with a recycler. Together with our partners, we are enabling new products to be made, decreasing greenhouse gas emissions, and reducing litter in streets and parks.
An extensive province-wide promotion and education campaign informs consumers and raises the profile of recycling throughout the province.