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Working together to recover every empty beverage container

Founded in 2010, the Canadian Beverage Container Recycling Association (CBCRA) is a not-for-profit, industry-funded organization whose membership includes beverage brand owners and distributors.

Watch the this video to find out more about CBCRA and its programs.

CBCRA provides consumers a cost effective and convenient way to recycle empty beverage containers no matter if at home or out and about within the community. A comprehensive away-from-home recycling program combined with the Blue Box has created a recycling system that is a cost effective and convenient way for citizens to recycle beverage containers everywhere.

The CBCRA program enables Stewards to take responsibility for beverage containers wherever they are consumed, whether at home, work or play, and recover them at a lower cost than in other Canadian jurisdictions.

Annual Reports

Our efforts over the past many years have been focused on a singular goal – to change how people look at their empty beverage containers. And with every passing year, we get closer and closer to reaching the government-mandated target of recovering 75% of beverage containers sold into Manitoba.

Learn what we’ve done most recently to change the recycling landscape in Manitoba.

Board of Directors

Our volunteer Board of Directors is made up of highly experienced representatives from the soft drink, juice, bottled water, and retail sectors. Combined, these members have served, and continue to serve, on many different beverage stewardship boards across Canada. Their expertise and knowledge help guide and shape the organization and its programs.

Cheryl McLaughlin


Refresco Canada

Neil Antymis


Canadian Beverage Association

Sylvian Mayrand

A Lassonde Inc.

George Groumoutis

Sky Blue Water, Inc. On behalf of Canadian Bottled Water Association

Victor Vrsnik

7-Eleven On behalf of Retail Council of Canada

Callei Bellamy

Coca-Cola Canada Bottling Limited

Carl Botha

Tim Hortons at Restaurant Brands International

Press Releases

Media Contact

Sheri Moerkerk
Marketing & Communications Director