CBCRA would not have been able to make the strides in recovery rates that we have without the dedication of the beverage producers, retailers and community partners who remain committed to our program.
Working side by side, we are focused on identifying new opportunities to provide the public with access to recycling, and continue to share our resources to achieve mutual goals.
Everything that we do is supported by data and insights. And everything we do, we study, so we can fine tune our processes. By setting smaller objectives within the overall plan, we continue to work towards our 75 per cent recovery rate. We remain dedicated to our target.
Every year, we build on what we’ve done. We do this by actively listening to what Manitobans are saying about recycling, and tap in to those musings. Based on their feedback, we identify key opportunities for growth, and that becomes our focus for the year. The consumer insights that we gain are expressed in powerful advertising campaigns that resonate because they are informed by real concerns.
By connecting with our community through our promotional and educational initiatives, we’re expanding our presence within the province and encouraging even more Manitobans to join our cause.
When it comes to meeting our recovery rate targets, our community partners are our most significant resource. These are Manitoba business owners, schools, public and privately owned organizations, property managers, and tenants who create and maintain public spaces. They are our gateway to Manitobans, and it is through them that we are able reach hundreds of thousands of people to spread our message and increase recovery rates.
Our partners share our vision, and demonstrate their commitment to making a positive impact by working with us to place more bins in places that need them throughout the province.