Get to know the team that shapes the future of recycling.
Ken Friesen is the Executive Director for the CBCRA and its Recycle Everywhere program. He has been directly involved in waste reduction and recycling since 1990. Ken has led the initiation, design and implementation of multi- stakeholder stewardship programs, as well as providing strategic governance and project management services. Ken’s background in waste reduction, recycling and stewardship programs enables him to apply a variety of perspectives to work with diverse stakeholders and lead them to a common goal.
Public Affairs Advisor
Senior Program Director
Manager, Stewardship Reporting
Director, Marketing and Comms.
Marketing and Comms. Manager
Digital Marketing Specialist
Logistics & Schools Coordinator
Marketing & Comms. Manager
Waste Audit Coordinator
Senior Logistics Coordinator
Senior Outreach Coordinator
Adm. & Accounting Coordinator
Sr. Data and Outreach Coordinator
Adrian is an accomplished policy expert and consultant with twelve years of international experience in environmental policy. From his time in government, he is particularly familiar with the economic and structural impacts of environment policy, as well as with policy development and implementation. He has held various positions, such as, Chief of Staff for Ministers; adviser to the Premier of Manitoba; policy officer with the Foreign Office of Germany; and as Director of Stakeholder Relations for the Government of Manitoba’s Climate Office. He has lived in numerous countries across Europe and North America, and has access to a wide network, information and communications in a number of languages.
Having attained her Chartered Professional Accountant (CPA) designation in 2019, Rhea oversees the finance and accounting functions for Reclay StewardEdge and CBCRA. She is a versatile, forward-thinking professional with a record of success in implementing prudent financial management practices, while seeking opportunities to streamline processes. Her keen understanding of business principles with the ability to navigate complex problems and implement solutions is an asset to our team. Prior to becoming a CPA, Rhea received a Bachelor of Commerce (Hons) degree, majoring in Accounting and Logistics & Supply Chain Management.
Christa Rust is the Senior Program Director for the Recycle Everywhere program. She has over a decade of experience in management, stakeholder engagement and sustainability. Christa graduated with a Masters of Natural Resources Management from the University of Manitoba with an undergraduate in Recreation Studies. She has worked in the public and private field in both consulting and operational capacities.
Paul has over 15 years’ experience in the information system management business. Based in Toronto, he is responsible for all aspects of the stewards, compliance, data review, and financial key performance indicators. Paul has designed and implemented producer data reporting and compliance systems for various waste streams, including mixed material, waste electronics and electrical equipment, household hazardous waste and beverage containers, in four different provinces. In conjunction with some of these programs, he has also designed waste tracking systems for compliance schemes.
Heles is responsible for the operations of the new CBCRA recycling program in Ontario. With experience in renewable energies and recycling, as well as a strong understanding of establishing a start-up business structure, she is a great asset to the team. Helen holds a Master of Environmental Science and a BSc Biology.
Karen is based in Toronto and works extensively within the Stewardship Reporting team supporting companies in the area of producer responsibility with focus on stewardship regulatory compliance. She brings 25 years experience in waste management from her various roles in government, non-profit and the consulting sector. Over the course of her career Karen has done environmental policy work and managed recycling and waste diversion projects. More recently supports clients with their product stewardship responsibilities. Karen has a Bachelor of Science degree in Environmental Studies.
As a senior leader in branding, marketing, communications, PR and business development, Sheri has demonstrated success with several national brands. Her core competencies include team leadership, brand strategy, complex communication strategies, digital media, data management and analytics, strategic planning, as well as research and measurement. As a member of the senior management team, Sheri works with the board of directors and external partners in developing and executing strategies to raise the profile of the organization.
Mike brings to the team a background in supply chain and project management, and a strong passion for corporate social responsibility and sustainability. He holds a Bachelor of Commerce and a Master of Business Administration with concentrations in Supply Chain Management, and Sustainable Development from the University of Manitoba. Mike is also a certified Project Management Professional (PMP).
Mike is a communications and marketing professional who has spent nearly 15 years helping organizations connect with their audiences more strategically and effectively. He believes strongly in collaborative leadership and the power of teamwork. Mike is motivated every day to reduce the amount of waste sent to landfills and to protect the planet for future generations.
With over 15 years of experience, Claudia brings marketing and communications expertise in the areas of content creation, promotions, brand activation, brand strategy, creative planning, sponsorship, public relations, and advertising. She has worked internationally with many high-profile brands. Claudia holds a bachelor’s degree in communications, as well as a marketing management post-degree diploma.
Within our organization, Claudia handles all aspects of social media, website updates, e-newsletters, and digital advertising. Her background in sustainability includes brand activation for recycling program events and content creation for EV manufacturers.
Noah brings vast experience in supply chain and project management to our team. He’s passionate about providing a greener future for generations to come. Noah holds a business administration diploma from Red River College with a concentration in human resources.
A natural communicator and curious about the world, Charles is someone who brings passion and enthusiasm to everything he does. With over a decade of professional experience in the industry, Charles is able to lean into his skills as a copywriter, brand strategist and team leader to get the job done.
Cameron is the Marketing Coordinator for Recycle Everywhere. He has a strong background working with non-profit organizations and managing projects with environmental initiatives. He holds a B.Sc and a Certificate in Applied Project Management from the University of Winnipeg. Cameron takes pride in managing the Recycle Everywhere Street Team and enjoys connecting with community stakeholders.
Nina is a third-year environmental student at The University of Winnipeg and at CBCRA she coordinates the Waste Audits for Manitoba.
Jaclyn specializes in event management, stakeholder engagement, design and implementation of research projects, workshops and qualitative research design and analysis in addition to school programs. With interests in learning and environmental education, Jaclyn’s background allows her to bring a focus on sustainability issues and natural resources management to the team. She graduated with a B.A. in Environmental Studies from the University of Winnipeg and a Master of Natural Resources Management from the University of Manitoba.
Craig brings more than 30 years’ experience providing professional training services in the private, commercial and government sectors. He began his environmental sustainability career working on the City of Winnipeg’s Residential Blue Box recycling program. Craig is a recipient of the “Honorable St. Johns Award of Merit” for his contributions in public service and also received the “Certificate of Merit” from the City of Winnipeg Fire Department. He has completed an M.C.S.E diploma at University of Manitoba.
Judy Slaney is the Northern Coordinator for Recycle Everywhere. She brings a valuable and varied skill set to the organization as well as a unique local knowledge, having lived in Manitoba’s north her entire life. Judy utilizes her connections and experience to coordinate Recycle Everywhere projects and activities in northern Manitoba.
Adam Wilton is the Administrative & Accounting Coordinator for Recycle Everywhere. Adam supports the team with years of background in operational management, client relations and customer service. Adam is a graduate of the University of Winnipeg with a Major in Theatre and Film and minor in Conflict Resolution.
Justine is the Senior Data and Outreach Coordinator for Recycle Everywhere. She specializes in stakeholder engagement, research project implementation and program development. Justine plays a role in the environmental community by sitting as an active member of the Manitoba Eco-Network Board of Directors, is the co-chair of the Manitoba Environmental Industries Association Executive Student Chapter and has extensive experience organizing and promoting networking and environmental events. Justine graduated from the University of Manitoba with an honour’s degree in Environmental Sciences focusing on Corporate Sustainable Development.