CBCRA Expanding to Ontario
Following tremendous success over the past decade in Manitoba, the Canadian Beverage Container Recycling Association (CBCRA) is expanding its Recycle Everywhere program into Ontario. CBCRA is an industry led not-for-profit organization. It proved the concept of a hybrid model utilizing Blue Box, IC&I and public space collection for the recovery of beverage containers. The successful model is the foundation for implementation in Ontario.
In Manitoba, a jurisdiction with virtually no public space recycling in 2010, CBCRA has since moved the overall recovery rate from 42% to 71%. Its approach has maximized convenience, accessibility and public awareness of recycling beverage containers. It is also financially successful by ensuring self-sustainability through producer fees while operating at a very low per unit cost.
As a PRO in Ontario, CBCRA will engage with beverage producers to ensure it meets their goals, needs and obligations under the law. CBCRA will ensure that its producers’ recovery and accessibility targets are met and promoted. This will be achieved through the structured and focused implementation of a beverage-specific recovery program focused on away-from-home consumption, including a highly visible, targeted promotion and education campaign to Ontarians. The program’s initiatives, results and achievements will be promoted through regular communication.
Please check back for regular updates on CBCRA Ontario developments.
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- 2021 – Circular Materials collaborates with CBCRA to Develop Beverage Container Recycling Program
- 2021 – Manitobans Break Their Own Recycling Rate Records
- 2021 – Incentive Program and App Supports Manitobans Who Get Empty Beverage Containers into Blue Bins
- 2020 – Six Winnipeg Parks Get Their First Recycle Everywhere Bins
- 2020 – Recycle Everywhere to Launch Food Drive for Winnipeg Harvest on Giving Tuesday
- 2019 – Litter Reduction Continues to Trend in Manitoba
- 2019 – Winnipeggers line up for free Recycle Everywhere Bin Bags
CBCRA has managed and operated the beverage container recycling program in Manitoba since 2010. CBCRA is committed to reaching the government-mandated target of recovering 75% of beverage containers sold in Manitoba.
To achieve our goal, our organization focuses on two main areas to help increase beverage container recovery rates. These focus areas are accessibility and Promotion and Education. We need to ensure that it is convenient for Manitobans to recycle their empty beverage containers no matter where they are, and we need to guarantee that they know what to do with those empty containers and what the benefits of recycling them. Through wide-spread accessibility to recycling infrastructure and a province wide Promotion & Education (P&E) campaign, CBCRA has been able to bring the beverage container recovery rate to new heights in Manitoba. Over a five year period the recovery rate has gone from 42% to 65%, an increase of 23 percentage points, which means 55% more containers were recycled in 2015 than in 2010.
In 2015, approximately 5,200 metric tonnes, or 280 million beverage containers in Manitoba were recycled. This equals a decrease of 24,000 metric tonnes of CO2eq emissions, which is the equivalent of taking 5,400 cars off the road.
CBCRA provides consumers a cost effective and convenient way to recycle empty beverage containers no matter if they are at home or out and about within Manitoba’s communities. This level of recycling accessibility has become common place among Manitobans, and the Recycle Everywhere program achieves this by providing away from home beverage container recycling bins to public spaces across our geographically wide-spread province free of charge. This combined with the Blue Box has created a recycling system that is a cost effective and convenient way for Manitobans to recycle all types of beverage containers wherever they are consumed